Season 1, Episode 16: Callum Sommerton, CEO of Chill Brands Group
IR Strategies for the Cannabis Industry
Our guest on today’s episode of the IR Update is Callum Sommerton, CEO of Chill Brands Group. As a thriving company in the Cannabis industry, there are many challenges and opportunities to present a solid investment case to investors. In this interview, Callum details the current UK regulatory framework around cannabis and how that affects all companies in this industry. He also describes his strategies to attract new shareholders, discusses ESG and more.
He started the interview by discussing the current UK regulatory framework around cannabis and how that affects all companies in this industry. Despite the challenges, it is an exciting investment space full of opportunities. Chill differentiates itself by being a product distribution platform, including hemp-derived products. They overcame a difficult macro-scenario in the industry by diversifying their products offering.
He also addresses ESG issues and how they can be compatible with the industry, taking valuable lessons from the tobacco companies in the past. As for engaging with the shareholder base, Callum suggests innovating the traditional channels.