Season 1, Episode 17: Christine Hersey, VP of Investor Relations at Trulieve
Leveraging different channels to increase IR communication
This week on IR Update, we interviewed Christine Hersey, Vice President of Investor Relations of Truelieve. Christine talks about delivering a multi-channel approach to IR, using social media and other communication channels.
She also discusses the importance of a quick answer to everyone requiring info on the company, with personalized explanations and as transparent as possible. The depth of knowledge from retail investors in the industry is usually high so that the same scientific terminology can be used with funds.
As for technology, the IR website is highlighted as of the utmost importance. As for outreach, podcasts can be a great channel, same with bloggers and youtube channels. The company tries to go beyond banking events and conferences.
As a perspective for the following months, the industry is expected to face challenges with inflationary pressure, but the long-term prospects are still excellent.