How can an effective investor relations program help you raise capital in tough market conditions.
In this video, Greg Falesniki describes how companies should increase communication to help raise capital in what is expected to be a challenging year. A proactive IR program can help differentiate your company from peers and will help create shareholder value in the long term.
A good IR program should pay for itself many times over, says Greg. He also discusses which industries benefit more from an effective IR program and the role retail investors will play this year, whether you are a large or micro corporation.
To help create broader engagement, he recommends simplifying the story and telling it so people can relate. The IR website is a powerful tool making information easily accessible and interactive. Implementing a robust social strategy and using financial media were also some great tips given by Greg.
About MZ Group
MZ has been a global leader in investor relations services for over 22 years. Our solutions are trusted by clients worldwide, and we have published over 2,000 IR websites. Our portfolio of intelligence and communication solutions empower our clients to remain ahead of the market by providing them with all the tools and insights they need to make effective decisions and better engage with the capital markets community.