Season 1, Episode 10: Hethen Hira, Head of IR at Pan African Resources
Growing the shareholder base via an ADR Program
Hethen Hira, head of IR at Pan African Resources, reviews the benefits of listing the company’s shares on multiple exchanges. His company is listed primarily at JSE and LSE, and recently they created an ADR Program at OTC. In little over a year, they increased their US shareholder base from 1% to 6%, and Hethen details all the steps necessary to achieve this growth.
In the interview, he also describes how technology has helped him make his story stand out in a highly competitive industry, from videos to the IR website. The support from great service providers, from depositary banks to marketing agencies, was crucial to his success. The video also covered ESG reporting and the impact the company’s actions have on the community.