On today’s episode of IR update, we received José Iván García, CEO of Substrate A.I, describing the current usage of artificial intelligence in investor relations. As an expert in the field, he details this technology is already part of the daily routine of an investor.
José Iván also shares the difficulties of being in a new industry; therefore, even the most sophisticated investors still have problems analyzing the company. That makes the IR job harder in the sense that communication is still very technical. If you appeal to a retail base, this can be a problem, but the company’s strategy is to target more institutional funds.
Another critical step the company is taking is increasing its efforts to have more analysts covering the stock, and he explains how the company is working on that.