Season 1, Episode 23: Julia Stoetzel, CEO and Founder of Junicorn
Approaching the next generation of investors
In this week’s IR Update, Amanda Munhoz conducted an insightful interview with Julia Stoetzel, Founder and CEO of Junicorn, who brings over thirteen years of experience in the Investor Relations field. Julia offers a unique perspective on strategies to effectively engage with the new generation of investors, including Generation Z, Y, and even Alpha. She highlights that these tech-savvy investors, who have grown up with smartphones, and the Internet, respond well to communication through platforms such as social media, podcasts, and newsletters.
Julia emphasizes the growing impact of social media on Investor Relations, presenting it as a valuable addition to the traditional tools of press releases and analyst calls. She also explores how social media serves as a gateway for young investors to discover a company’s IR department and homepage, as well as the emerging role of “finfluencers”.
Lastly, Julia provides insights on measuring the success of a modern Investor Relations Department that uses social media. She suggests key performance indicators (KPIs) such as the follower base on social media platforms and the engagement rate on posts as effective metrics to track.