Season 1, Episode 11: Kati Waldenburg, Senior VP & PR at MZ US
What makes a story newsworthy
This week, Kati Waldenburg, senior VP & PR at MZ US, was our guest on the IR Update podcast. Kati reviews the relevance of public relations to listed companies and the main differences between PR and marketing.
She also discusses what makes a story newsworthy and how a good PR agency can help create ideas that resonate with the right target audience and media.
Writing a good press release is also crucial, and Katy goes over the main elements of the document to maximize its impact.