Season 1, Episode 28: Mira Maralova, Founder & CEO of Meraki Growth
Key trends for listed companies
On this week’s episode of the IR Update, we welcomed Mira Maralova, Founder & CEO of Meraki Growth. As a specialist in LSE Listed companies, Mira provides her insights on how to keep up with the evolving trends in IR for listed companies in the UK.
IR is a crucial tool for companies navigating challenging times, and to do so, companies should increase the alignment between management and investors. They should also focus on ESG reporting and convey a clear and concise story.
To build and maintain a good relationship with the market, IR professionals should promptly use different communication channels and create trust and transparency. The role of technology is paramount, such as the use of social media, IR websites, virtual events, and more.
As key trends to expect going forward: the usage of video content, more virtual roadshows, the growing role of IRO within the company, and resuming the investment story into a more concise version.