Season 1, Episode 24: Luke Murphy, Head of IR at TPXImpact
How to be ahead of the curve in investor relations technology
Our guest on this week’s episode of the IR Update was Luke Murphy, Head of Investor Relations at TPXIMPACT.
He started the interview by covering common misconceptions investors have about the company, such as the service offerings bundled with the technology. To address these misconceptions, it’s essential to have regular communication with potential investors, according to Luke. He also recognizes the importance of repeating the message, as investors usually need to hear the story seven times before deciding.
As a conduit between the market and the company, he stresses the relevance of conveying the broader goals and values of the business. Luke even formed an ESG Committee to ensure the company delivers excellent ESG metrics to all stakeholders.
Keeping current with the latest technology that may impact the IR Strategy is essential. To do so, Luke uses professional organizations. industry publications, networking events, advisors, and mentors. Luke also discusses the different needs of retail x institutional investors.