Season 1, Episode 27: Alison Sternberg, Senior Vice President Investor Relations at FuboTV
Organizing a successful investor day
Alison Sternberg, Senior vice president, and investor relations at FUBOTV, is our guest on this week’s IR Update. As a former private equity and banking professional, Alison provides invaluable insights on how to communicate better with the market and tackle challenging events such as investor day.
To start, Alison describes her career path and how she began her work in IR. In her opinion, the IRO needs to be very well informed to communicate appropriately internally and externally. It’s about maintaining a good relationship with the market to understand how investors view companies in your category and build a message aligned with those views.
Alison also reviews more ways to keep the relationship with the market, from expert calls to NDRs, speaking with research firms, corporate access areas, and much more. Developing that trust and transparency will also help when the stock is going through a period of volatility.
As a major challenge she tackled in IR recently, Alison describes how she organized an outstanding investor day for her company. She reviews the amount of work involved and the project’s positive outcomes.