Our guest on today’s episode of the IR Update is Shahroz Hussain, IR Director at Taiga Motors. Shahroz discusses common investor relations challenges, such as timely receiving accurate information, keeping up to date with ESG reporting, and maintaining management updated. To perform effective targeting, it is crucial to understand the company’s strengths and be mindful of who you target. On the engagement front, keeping in constant contact with the key investors and being available to answer any questions is essential.
Reporting ESG has been an exciting journey for him, and after only two years, the company is already recording its greenhouse gas inventory and scaling the business. ESG is becoming more standardized, which is good. Governance is critical to Taiga as well.
The IRO needs to keep up with the trends as investor relations evolve. One thing he sees in the future is an increase in transparency and communication, with a more accurate forecast. There is a concern about how to broaden the Q&A to a larger audience. The more significant impact of social media requires IR to be more aware of posts, responses and to communicate better with the marketing team. AI technology has also evolved, so IRO must be more concerned with the wording used on quarterly call scripts and releases.