Season 1, Episode 12: Valter Pinto, Managing Director at KCSA
The evolution of IR and what to expect going forward
On this episode of IR Update, we welcomed Valter Pinto, managing director from KCSA. Valter discussed how IR has evolved over the years, from developing an effective communication strategy to getting coverage in a new sell-side dynamic.
Valter discusses the pressure that small and micro-cap companies face when competing for capital and the need to be much more transparent, to overcommunicate, and to be more creative.
He also reviews the changes in the industry, such as the volatility generated by algorithms and computerized tradings and the retail growth. The sell-side dynamic has also changed dramatically, affecting IR Professionals.
As a final thought, Valter emphasizes the need for companies to have a new communication strategy that involves social media, videos, and the need to be where the new investors are digitally.